Leveraging the power of the connecters
to combat polarization
and unite people and societies
Uber against Discriminations
In the Spring of 2021, Uber France launched its campaign “Ni dehors, ni à bord” (« Neither outside, nor on board”) with DDB Agency, condemning all forms of violence and discrimination. Uber developed the campaign with a number of nonprofits dedicated to fighting violences (Collectif féministe contre le viol, HandsAway, SOS homophobie et Stop harcèlement de rue).
Netflix against Racism
In June 2020, as protests supporting the Black Lives Matter movement swept the United States, Netflix launched a new “Black Lives Matter” collection to U.S. subscribers, featuring over 45 titles about racial injustice and the experience of Black Americans.
American Express and PSG celebrate Diversity and Inclusion
In November 2020, American Express, in partnership with the French Paris Saint Germain, launched a massive media campaign celebrating diversity and inclusion, two themes valued as « real levers of performance and success ».